Blue Federal Credit Union has won the Better Business Bureau’s (BBB) Torch Award for Ethics as well as three Credit Union National Association (CUNA) Diamond Awards.
The Torch Award is the most prestigious award the BBB can present to a business. Being a recipient indicates that the business not only believes in the high ethical standards promoted by the BBB but also consistently acts on them and integrates them into daily practices.
“Getting recognized as a Torch Award winner is a high honor that Blue is humbled to receive,” President & CEO Stephanie Teubner said. “In everything that Blue does, we seek to be ethical and beyond reproach. The Torch Award signifies to our members and potential members that Blue will always put their interest first and work hard to maintain the trust that they have in the credit union.”
The second round of awards Blue received is the CUNA Diamond Awards. The Diamond Awards, the most prestigious competition for excellence in marketing and business development in the credit union industry.
Turnout was outstanding for the award competition, with 1,278 entries submitted and 264 credit unions winning Diamond Awards. Blue won three in the following categories, Business Development Efforts, Crisis Management, and Internal Marketing.
“We believe in having a strong brand presence backed by nimble and poignant marketing campaigns,” Chief Marketing Officer Raj Madan said. “Winning three Diamond Awards, amidst everything that happened in 2020, this shows that Blue is able to respond quickly to the environment and member needs with industry-recognized excellence.”
Both the Torch Award and the Diamond Awards are the latest additions to Blue becoming a multi-award-winning institution. Throughout 2020, Blue won six awards recognizing things like our COVID-19 community response, corporate social responsibility, and outstanding credit union in the mountain west region. All awards are displayed in the Blue World Headquarters library.