Dallas Tyrrell (left) and his father Brian at Tyrrell Chevrolet

Four generations have operated the dealership in Cheyenne. Dallas Tyrrell (left) congratulates his father Brian (right) at the showroom of the dealership. 

Grandfather Ace Tyrrell was nominated for same NADA award in 1971

Brian Tyrrell, president of Tyrrell Chevrolet Company in Cheyenne has been nominated for the 2020 TIME Dealer of the Year award, it was announced this week by TIME.  It’s the second time the 82-year old dealership has been nominated – the first was Ace Tyrrell’s nomination in 1971.

Tyrrell is one of a group of 49 dealer nominees from across the country who will be honored at the 103rd annual National Automobile Dealers Association (NADA) Show in Las Vegas on February 15, 2020. The announcement of this year’s annual award was made by Susanna Schrobsdorff, chief partnerships officer, TIME, and Doug Timmerman, president of Auto Finance for Ally Financial.

The TIME Dealer of the Year award is one of the automobile industry’s most prestigious honors. Recipients are among the nation’s most successful auto dealers who also demonstrate a long-standing commitment to community service. Tyrrell, 52, was chosen to represent the Wyoming Automobile Dealers Association in the national competition – one of only 49 auto dealers nominated for the 51st annual award from more than 16,000 nationwide.

“Being able to help people that need it – from our customers to our employees – is most rewarding to me,” nominee Tyrrell said. “I have always put people first.”

And that philosophy was passed down from his father, William, and grandfather, Ace, who was the original founder of the store in 1938. “I received my first paycheck from Tyrrell Chevrolet when I was 8 years old in 1974,” Tyrrell said. “I spent the summer pulling weeds and painting the shop floor.”

Brian’s son Dallas Tyrrell is the fourth-generation Tyrrell to join the family business. He said "Brian is extremely grateful for the community's support of our 82 year old family business and it an absolute joy for him to be able to give back to a community that has been so great to our family."

In 1983, Brain Tyrrell started full-time in the dealership, gaining experience in each department. “I have worked in every position from the ground up and know what it takes to be successful, from the janitor to the general manager,” Tyrrell said. “It takes hard work and determination.”


He earned a degree in automotive marketing at Northwood University in Cedar Hill, Texas, in 1991, and he attended the NADA Academy in 1992. After college, he was promoted to used car manager and then general manager of the Tyrrell’s Honda store.

“I learned from my grandfather and father and shared their passion for working toward a goal and for providing the best sales and service environment for our employees and customers,” he said.” Today, he owns both dealerships and his son Dallas has joined the family enterprise.

An active member of the Wyoming Automobile Dealers Association, Tyrrell has served as president from 2017 to 2019 and on the board of directors since 2011 (also from 2006 to 2010). “I helped get new legislation done on the franchise law this year, as well as warranty rules updated,” he said. “I also helped stop legislative changes to vehicle titling that would have hurt dealers in our state.”

Tyrrell added, “I was recognized by the governor of Wyoming in 2008 for introducing the Alive at 25 initiative to the state, which educates teen drivers on safety and helps prevent impaired driving.”

A member of the Kiwanis Club of Cheyenne and the City of Cheyenne Planning

Commission, Tyrrell is committed to the betterment of his community. The organizations he supports include COMEA (Cheyenne shelter for men, women and children); Meals on Wheels; Rocky Mountain Elk Foundation (funds conservation and hunting efforts); Cheyenne Animal Shelter; Boys & Girls Clubs of America; Boy Scouts of America; Girl Scouts; American Cancer Society Making Strides Against Breast Cancer, as well as local schools, police and firefighters, to name a few.

In addition, Tyrrell hosts a pre-Thanksgiving dinner at the dealership on the Monday before the holiday to honor and serve first responders and local members of the military. “We are proud to have hosted this celebration for the past three years,” he said.

Tyrrell was nominated for the TIME Dealer of the Year award by Marsha Allen, executive vice president of the Wyoming Automobile Dealers Association. He and his wife, Peaches, have three children.